{"id":10037,"date":"2018-11-29T13:38:13","date_gmt":"2018-11-29T11:38:13","guid":{"rendered":"http:\/\/www.terveilm.ee\/leht\/?p=10037"},"modified":"2018-12-12T12:44:15","modified_gmt":"2018-12-12T10:44:15","slug":"a-movement-that-united-17-million-volunteers","status":"publish","type":"post","link":"https:\/\/www.terveilm.ee\/leht\/blogi\/a-movement-that-united-17-million-volunteers\/","title":{"rendered":"A movement that united 17 million volunteers"},"content":{"rendered":"

Let\u2019s Do It! is a civic movement that started in Estonia in 2008. In that year, more than 50 000 people united their forces to clean the entire country in five hours. Ten years later, on 15 September 2018, Let\u2019s Do It! World was organized, bringing forth millions of people to join the cleaning efforts. <\/strong><\/p>\n

Let\u2019s Do It! (Estonian Teeme \u00e4ra!<\/em>) is the biggest civic movement in history. As a part of the EV100 programme, it was presented as a gift from Estonians to the rest of the world to celebrate our 100th anniversary. In 24 hours, at least 17 million people from 158 countries helped to clean the Earth.<\/p>\n

Cleaning is a tool, not the goal<\/strong><\/h3>\n

Heidi Solba, the woman leading the world\u2019s clean-up networks, explains that this movement means much more than merely cleaning: \u201cOur goal is to influence the habits of the people of the world, the production chains of businesses and the legislation that would contribute to creating a trash-free world and maintaining it. We are the catalysts pushing the world towards cleaning it up and practical activities are the main way to change people.\u201d<\/p>\n

After cleaning the world, the next step would be implementing the Keep It Clean plan. This is the cream of the crop of best practices from all across the world. In this plan, the advice is divided between sectors, i.e. private persons, waste management companies and governments. Its aim is to provide advice on transitioning to circular economy and becoming waste-free.<\/p>\n

She presents an example \u2013 the Bali island is very tourism oriented, but the sea around it is so thoroughly littered with trash that snorkelers tend to encounter diapers gently floating in the water and, consequently, in their faces. \u201cI think that neither the surfers nor the snorkelers have any desire to go back there. However, the waste problems of each country are actually the problems of the entire world \u2013 the trash around Bali is not created in Indonesia only,\u201d explains Heidi.<\/p>\n

Everybody wins from a cleaner world<\/strong><\/h3>\n

If we could implement the Keep It Clean Plan, then everybody would win from this. The benefits would be most obvious to ordinary people whose health would improve. This would also provide some boons to the business sector with regards to the circular economy, innovative packaging industry and waste management. And finally, the states, too, would see gains, since pristine nature attracts tourists and clean environment means less money spent on healthcare costs.<\/p>\n

Website: Let’s Do It World<\/a><\/p>\n

Photo: Let’s Do It World, Liberia<\/p>\n

 <\/p>\n

Why this story matters?<\/h3>\n

We are all in this together.\u00a0The Agenda, with its 17\u00a0Sustainable Development Goals, is universal and\u00a0calls for action by all countries,\u00a0both developed countries and developing countries, to ensure\u00a0no one is left behind.\u00a0We will need to mobilize\u00a0both existing and additional\u00a0resources\u2014technology\u00a0development, financial resources, capacity building\u2014 and developed countries will\u00a0need to fulfill their official\u00a0development assistance commitments.<\/p>\n

A successful sustainable development agenda requires partnerships between governments, the private sector and civil society. These inclusive partnerships built upon principles and values, a shared vision, and shared goals that place people and the planet at the centre, are needed at the global, regional, national and local level.<\/p>\n

The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all.\u00a0<\/strong><\/p>\n

Read more about SDG 17 – Partnerships<\/a><\/p>\n

This publication has been produced with the financial support\u00a0from the Nordic Council of Ministers. The content of this publication is the sole responsibility of the\u00a0coordinators of this project and do not necessarily reflect the views or policies of the Nordic Council\u00a0of Ministers.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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